How do UK Agencies unlock their
Gen Z Potential?
Be part of a research cohort of UK Agencies that want to better understand how to manage, motivate and develop their Gen Z talent.
We will be providing each participating agency with a suite of free services in order to achieve the necessary data for the research.
Read below for more details and to express your interest.
Our Previous Research
Over the last 12 months, we have worked with 28 agencies to understand the impact of hybrid and remote working on agency culture and productivity.
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Download our report report and discover:
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The 6 key themes coming from the data
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Some possible solutions to consider
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How to get involved in the research
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What the industry needs to focus on
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If you'd like to read the research findings, then simply click the button below.
What does your Agency get?
A comparison benchmarking report that reveals exactly how well your agency is performing vs other agencies specific to Gen Z empowerment, culture, leadership, retention, salaries and benefits.
Externally Managed Employee Empowerment Survey
Receive a fully managed employee survey created by experts specifically for the Agency Industry
Salary and Benefits Benchmarking
Compare how your salary and benefits packages compare to other agencies similar to you
Expert Overview and Feedback to Leadership
Receive expert summary and feedback within days of survey completion
Early access to industry research findings
Be the first to receive the overall industry research findings
Benchmarking vs Other Agencies
Understand how well your agency is performing against the other agencies in the industry similar to you
Preferential Ongoing Access
Have ongoing access to the data and service at preferential 'founder' rates
Some of the Participating Agencies
Comms 8
Big Group
Albany Associates
Climbing Trees
Heur
Agency Works
Fluro
Gel Studios
Darwin
Somewhere
Intergage
M3
MCH
Tomorrow Advertising
The Digital Voice
Modo 25
Performance Communications
Reddico
Vooba
Chime
The Purpose of the Agency Empowerment Index (AEi)
This essential tool delivers actionable insights into an agency's performance, leadership and creativity, enabling you to outpace competitors and adapt swiftly to industry changes. Embrace the power of data to enhance client satisfaction and drive employee engagement. Equip your agency for the challenges in today’s dynamic work culture.
What are we focusing on?​​
Each year we research a key 'people challenge' that is being experienced in the agency sector. As part of this research, we want to create definitive benchmarks for the sector. As a participant, you will receive a bespoke analysis of your performance in key Gen Z and other employee metrics. You will also be able to benchmark and compare your agency against all the others in the following areas:
Connectivity with Leadership
The 6 Key Culture Pillars
Management capability
Customer and Employee Attitudes to AI
How agencies underpin and support creativity
Likelihood of employees and clients to stay long-term
Salary benchmarking
Benefits benchmarking
Who are
YouBecome is a boutique consultancy that for 21 years has helped ambitious and growing SMEs in the UK to understand and improve the dynamics between leadership, culture and the employee experience.
In 2023, we have decided to launch The Agency Benchmarker research project into the world of Marketing Agencies (PR/Comms, Creative, Digital and Integrated.) We are launching a special AI focused project and plan to work with proactive agencies from across the spectrum of disciplines and across the UK.
Interested? Sign Up for Free Today
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Your own bespoke agency report
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Comparison benchmarks vs other agencies
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Critical Industry Insights
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Early Access to Research Data
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Exclusive Participant Events
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Measure Agency Culture
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Client and Employee Attitudes to AI
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Support Creativity in Agencies
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Benchmark Agencies' Performance
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01932 888489